Experiential Influencer Marketing
Helping forward-thinking brands move beyond awareness and into connection.
We don’t just match influencers with brands. We design thoughtful campaigns with measurability and connection front-of-mind, now for virtual experiences.
Mission
We leverage influencers to create meaningful connections between brands and young consumers.
Because the next generation has a lifetime of loyalty left to give.
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VIM
Virtual Immersion Marketing™
The first specialized influencer strategy for virtual experiences, designed to build loyal playerbases that last.
Campaign Design
We work directly with development studios to build influencer campaigns that embed creators inside the experiences they promote to their audiences. From partner selection and creative integration to content planning and timeline development, we lay the groundwork for campaigns that feel immersive, engaging, and drive meaningful traffic.
Fulfillment
Once the strategy is in place, we handle the execution from start to finish. Our team takes care of everything, from reaching out to creators and negotiating deals to making sure the right content gets delivered on time. We keep things organized, stay aligned with the brand’s customized KPIs, and make sure the campaign runs smoothly.
Post-Campaign Analysis
When the campaign ends, we connect the dots between what happened on social and what happened in the experience. We analyze performance data, brand sentiment, and player behavior to understand what worked, what could be better, and which creators moved the needle. We use our findings to help brands understand and optimize their virtual activations.
Approach
We Love Data
Here's what we do with it…
Optimize for Conversions
We don’t just track reach or views. We focus on what actually drives results inside the experience. By measuring in-world actions like item purchases, return visits, and time spent, we fine-tune influencer strategies to maximize meaningful engagement with the brand, not just attention.
TL;DR: We measure success by what players do, not just what they see.
Attribute Real Influence
It’s not enough to know a campaign worked; we want to understand why it worked. We connect individual creator performance directly to viewer and player behavior to understand who made a meaningful impact. This helps us improve future casting, refine messaging, and understand the brand’s young consumers.
TL;DR: We link influencers to players and track new brand loyalists to their source.
Deploy With Speed
Our campaigns are built for speed and efficiency from day one. We design with measurability in mind, so performance insights are baked into every step. Thanks to years of experience working with both talent and brands, our team can execute quickly, make informed adjustments mid-campaign, and deliver results without delay.
TL;DR: We move with speed and optimize strategies in real time.
Research
A Glimpse Into Our Ongoing Projects
We publish original studies, reports, and other insights entirely for free.
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